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130

Continue being aggressive in marketing

130 points posted to Advertising and Marketing by jervis961 Mar 4

I applaud Dell's recent move to invade HP's Americas Partner Conference in Las Vegas to pass out Dell fliers.

http://direct2dell.com/one2one/archive/2008/03/04/48580.aspx
I say Dell should do more bold and aggressive marketing like this in order to retake market share. Perhaps hold a protest at HP for environmental issues: carbon footprint, energy efficiency, ect. Maybe a commercial where Dell owners laugh at a co-worker who brings an Acer notebook to a business meeting. The possibilities are endless as long as you do it with a sense of humor.

lee_stricklin
Mar 4		 I love watching big companies "fight" it out. Pepsi vs Coke, Microsoft vs Nintendo vs Sony, Microsoft vs Apple, and Dell vs HP. It's nice to see that the companies I like have some guts.
jorge
Mar 4		 Yea, its just like the politicians, they will beat each other up then we'll end up buying from a 3rd party to not get into the fray.

<< thinking some people don't understand marketing very well.
sugarbear
Mar 4		 The public likes the rivalry between these companies.
lee_stricklin
Mar 4		 "I just wish HD DVD and BLU-RAY D war still exsist! I MISS YOU, HD DVD!!!"

I hate to say it. That battle was won before it began. Blu Ray is built into the PlayStation 3 game console (which happens to be the cheapest Blu Ray player just like the PS2 was the cheapest DVD player in Japan).
lee_stricklin
Mar 4		 Just like the the PS2 (I like my Dreamcast.) won because it was a cheap DVD player.
winoffice
Mar 5		 As long as Dell is not aggressive against Windows, OK.
jervis961
Mar 5		 I don't think being aggressive in marketing against windows would help Dell winoffice.
sugarbear
Mar 5		 Same thought here, as well.
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