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140

Build a Foam Character Contest!

140 points posted to Dell Web Site, Environment, Sales Strategies by claudiaj Apr 29

The old saying that kids like the box and packaging better than the actual gift still holds true.

Our new Dell computer came with the usual foam packaging, which makes a great Foam Guy! My suggestion is to have Dell host an online contest where Dell customers use the foam packaging from their new Dell computer to build an interesting character, like we did (see below), and upload a picture to post to a website. Then invite the public to view the website and vote for their favorite, where winner(s) would get some small prize like accessories for their new computer.
The website would bring in new possible customers, you could have advertising, and even some messages about "green>" and recycling of this packaging that was used (Green being very popular right now....)

Here is a picture of our Foam Guy!

Foam Guy and Claudia

cestuila
Apr 30		 Haha, cool idea!

Although, for the green side, once your daughter is bored with the foam guy... I still guess you will have to throw away the foam... :(
jmxz
Apr 30		 COOL! That's got to be the cutest idea on this entire site!

Variations/extensions to this Idea:

* Along with their "Setup Instructions" sheet, they should add a set of instructions to make the Foam Guy pictured (and I hope they buy the copyright from claudiaj ) in the way mentioned in the Ideastorm license/terms.

* They could add stickers in the box for eyes/face/etc for the Foam Guy.

* They should hire the kid pictured for their marketing campaigns for Dell ads targeting Youth and Green/Environmental programs.
stormrider451
Apr 30		 SORRY! Meant to promote yet again.. The page wasnt done loading and as soon as I clicked it went moved my page. Sorry bout that.. GOOD IDEA!
jackie_c
May 1		 Right, cute idea and cute kid :)
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