Student Discounts! - Dell IdeaStorm

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19303

Student Discounts!

19303 points posted to Education, Sales Strategies by cnmopt 02/18/07 **ALREADY OFFERED**

Similar to Apple, Dell should offer students a special discount on Dell Products. The Apple market share is currently growing in the education sector and offering [college] students a discount would be useful to counter Apple's strategy.

uklathemock 02/18/07	If I register for a sewing class at my local community college, will I get the student discount?
gautam 02/22/07	Already OFFERED, people!
cgistar 02/23/07	Dell already offers student discounts directly through their website, and through many campus computing stores and/or bookstores.
jenriquez 02/23/07	Offer student discounts in Latin America too!
stormbringer 02/24/07	www.dell.com/eppbuy includes discounts for students and corporate customers.
blackflag 02/26/07	I guess some people miss the Dell fliers provided in most news papers or the ad's in many of the major magazines because they have offered that for a while now and advertised it in those ad's..
jenriquez 02/28/07	Yes, I've heard a lot about those student discounts in USA (many college people talk about them on the internet), why don't you offer similar promotions in Latin America, e. g. Mexico?
mentallyprovoked 03/01/07	It's already done...... info is through the schools and the purchase is made at dell.com/epp
coolest 03/13/07	My university has 'special pricing' for student purchases with Dell and its a scam - the prices are always better on Dell's public sites.
sythem 03/29/07	My college also has a "special deal" on dell products. Sometimes they're really good deals, sometimes they're not. If your aiming for anything, it's that the college deals should always at least be better than their public deals.
jmxz 04/22/07	In addition to this Idea already being completed - is it even a good idea? Why Students as opposed to Fireman discounts (if you were thinking benefit to society) or Unemployed discounts (if you were thinking difficulty paying) or Toddler Discounts (if you were thinking 'get them hooked young'). Rather than subsidize one group at the expense of others, I'd rather see fair and low pricing across all customers (and that means the same price for Home and Small Business and Government and Large Business as well as Students and Firement and Homeless and Toddlers).
jervis961 04/23/07	Well said jmxz. You should not have to shop around different sections of the site to get the best price. I think they should be the same across all sections and maybe have a small discount for bulk purchasing.
suriv 04/25/07	In Latin-America too please!!!
andrewmilnermobile 04/26/07	Like eveyone is saying, they already do this. I look at systems that I can buy with a discount just about every day...
reg 04/29/07	4 Years Free Tuition Grants for every student who buys a DELL. You sure will sell more units!
arcorl 04/30/07	Not something Dell does well -> advertise these discounts!!!!!
dell_admin1 05/03/07	Changed status to ALREADY OFFERED.
alex9113 05/04/07	Good Job!
ferose2 05/05/07	i already get discounts for being a student at suny
sboudon 05/05/07	French liberal says "why should the students get a discount"? Why not offer a cheaper price to low income families? Apple does this because they have a market penetration problem, and think if you get hooked early, its for life. Dell doesn't have this problem. Dell should adjust its prices to the tax / income of customers... Nee, just another French idea... Dell should avoid this, just drop any price differentials to convince its customers that they deal with a fair price. If schools buy in bulk, it's another story...
berlin_stoute 05/05/07	hahahaha true dat sboudon...lol
almorca 05/06/07	In Spain and Europe too, please!
badblood 05/06/07	dell_admin1 if the idea is already offered can you delete the idea and explain under ideas in action why it has been deleted?
reg 05/06/07	DONT DELETE THIS IDEA - because somebody else, not seeing it - will put it right back up, probably twice!
linbin 05/06/07	That is a good idea.
archylus 05/07/07	This discount will be great for latinamerica.
botchness 05/07/07	yay for dumbs making topics without doing any research.
amrit_goenka 05/07/07	A very Good idea indeed..and even better if it alredy exists.
sean_p_tweedy 05/08/07	Haha I love ppl who make topics withough doing research too !!! Thats what makes this country so great lol. As far as Latin America goes, the reason for the price increase is the export and import taxes. Tell the govt. to lower the taxes and dell can sell the computers cheaper there
jonmca 05/10/07	To summarize and elaborate on many issues already mentioned here. 1. While student discounts are offered by Dell, unlike Apple, apparently many students aren't aware of them. (Is this a Dell marketing/channel management opportunty?) 2. Its unclear if/how discounts are offered outside the US; could this be an opportunity for Dell if there's off-shore manufacturing so that the distribution costs can be minimized? 3. Discount pricing is apparently inconsistent (based on posted comments). Perhaps there could be a simple percentage discount offered on any personal computer configuration on any Dell site or in any sales channel based on an easily determined qualifying student status. (The goal would be to simplify the purchase process, have equality of dscounts across all sales channels, and build long term customer satisfaction) 4. Possibly consider offering a tiered college discount and offer to those working toward IT degrees a larger discount. (Obviously, this would be to build brand loyalty for those who will be in positions to make future Dell bulk purchases.) 5. Offer additional special discounts for qualifying elementary, high school and college students attending non-profit schools, schools that serve community populations with a lower income base, all students on scholarships, etc.
jmxz 05/11/07	An idea opposing this idea is here: http://www.ideastorm.com/article/show/67144 Dell offers many special-purpose discounts ranging from "personal systems for federal government workers" to "families of dell employees" to students. Someone pays for all those discounts - and that someone is whomever pays full price. Better, IMHO to have fair pricing for everyone. If you agree, vote up http://www.ideastorm.com/article/show/67144
jonmca 05/11/07	To jmxz You've made good posts and you raise an interesting point here, but "Someone pays for all those discounts - and that someone is whomever pays full price" doesn't apply DIRECTLY in most cases where large businesses (like Dell) are trying to grow their markets. Many businesses consider growing their customer base (my points 2 & 4) and building good will (point 5) as necessary costs of doing business. Those costs aren't DIRECTLY shifted on a "dollar per dollar" basis to the price other customers pay. It's seldom the case in any large business that if X number of customers get a discount of 15% for a product, another segment of X number of customers are charged 15% more for that product. Of course its quite true that in ANY “for profit" business ALL costs (advertising, customer support, R&D, salaries, insurance, etc.) must ultimately be paid for by revenue. However, in a well-run business the costs of a product discount aren't directly and immediately shifted to other customers buying that product, especially when discounts are being offered to achieve a broader business purpose like building new markets and generating future revenue. It's also true that as the sales volume of a product increases, the unit cost and the price customers pay is less. One example is mass produced CPUs.
jenriquez 05/13/07	sean_p_tweedy: people already know that. We're not talkiing about price increases (taxes, shipment) but price disccounts (offers, buy 2 and get a nice price) :). Anyway, Dell computers have good prices when compared to HP ones in Mexico.
psychomp3 05/17/07	It depends if the school or college is covered, try going to www.dell.com and check if under education your school offers any.
expatinasia 05/17/07	"Someone pays for all those discounts - and that someone is whomever pays full price." Who pays "full price"? Dell constantly offered discounts on its website, in the US and worldwide. Unfortunately, that changes a buyer's mindset from "Dell has good computers" to "Dell has cheap computers". You have a mistaken belief that sales of one type "subsidizes" another sale. "It's also true that as the sales volume of a product increases, the unit cost and the price customers pay is less. One example is mass produced CPUs." You are assuming that all sales of all types have the same incremental cost, and that simply isn't true. Comparing CPU chips to computer systems is a terrible analogy.
ensignredshu 05/19/07	Apple also offers discounts not just to students, but to teachers as well. My husband can walk into an Apple store and immediately get $200 off a new laptop just by proving he's a high school teacher. You can make a case about someone paying for all the discounts, but let's face it, elementary and high school teachers get paid crap, and if they can get a computer at a discount to help them be better educators, i'm happy to pay for their discount. Dell should offer a similar program for teachers.
jmxz 05/19/07	ensignredshu: "but let's face it, elementary and high school teachers get paid crap" So do janitors. So do maids. So do gas station attendants. So do coffee shop waitresses. If this is supposed to be a low-income subsidy why not extend it to all low-income jobs?
matknny 05/22/07	Student discounts in europe like apple please
nobbewan 05/24/07	So, after reading most of this I have this to say: make it easier to do. When you go to look at student discounted products Dell requires that you validate as a student. That makes sense for them as a business. As a customer though, I had to wait a while while they decided I was a student... I ended up going and getting an older system off of ebay which was lame. That kind of validation should be left until the last step of the process!
dustyd_64 06/08/07	Nobbewan, there is actually a much quicker way to validate status, and all you have to do is get the information on your school's EPP.
badblood 06/08/07	dell_admin1 can you put a BIG label on this idea saying 'Already offered' so people know...?
reg 07/11/07	Student Discounts are GREAT! First Ever Presidental Candidate Interview In a Student's DORM ROOM!

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