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180

Consistent Pricing

180 points posted to Sales Strategies by erikwpotter 03/07/07

Pricing for the same item is often different in various locations throughout your site. The true mystery is when things are more expensive when purchaced with a computer! What happened to bundle discounts for a loyal customer buying more options from you?

Why is the "24 inch UltraSharp 2007WFP Widescreen Digital Flat Panel" priced at $629 (at a discount for the reguler $699) when purchaced directly. Adding the speakers that are included with at least some computer purchaces brings the price up $30 to $629 ($729)

With an XPS 210, it costs $710 and seems to include no speakers.

With an XPS 410 it costs $710 (including the speakers).

With an XPS 710 it costs $690 (including the speakers).

The inconsitency makes it hard for me to trust in the buying experience. Every time I spec a system I worry when adding to the cart if I've found the best price or if I'm being fleeced because I was foolish enough to buy both the monitor and the computer.

stevied
03/08/07		 I have seen the same problem with the 24" monitor and workstations. Purchasing the monitor with the computer is consistently more expensive.
paladinofkaos
03/08/07		 Which is great business sense - everyone expects bundles to be cheaper, so by making them more expensive, Dell makes more money.

It's still not a good thing.
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