TV Commercial for New Ubuntu PCs

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19550

TV Commercial for New Ubuntu PCs

19550 points posted to Advertising and Marketing, Linux by josmar52789 05/03/07

Dell should produce a new commercial for the Ubuntu PCs. It could tell the consumers of America why Dell has chosen to pre-install Linux on mainstream computers and hopefully promote the advantages of this new endeavor. Plus, it's likely that Dell's Linux initiative would be much more successful.

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benjesuit 05/03/07	Absolutely.
johnf76 05/03/07	It could go something like this: The Ubuntu laptop opens...then the Beryl Cube start spinning on screen, with several special effects (waves, burning windows, music playing). Then ends with " Dell Laptops with Ubuntu Linux...Don't you wish YOUR PC could do this?."
sean_p_tweedy 05/03/07	You really need to consider the cost/benefits. As good of an idea as Ubuntu is the benefits to Dell as a company is still pretty slim. Most commercials are geared towards the home and home/office user. 99.9% of those users will NOT buy Ubuntu, therefore it would not be worth it for Dell to spend millions making a commercial for it. The types of users that would be interested in Linux and Ubuntu read forums and websites such as this. THIS is the PERFECT forum to advertise Ubuntu and I foresee more e-based advertising for the future in regards to Linux and Ubuntu
benjesuit 05/04/07	They won't buy it because it doesn't wholly suit them, true. But if Dell gives the option of also pre-installing Crossover Linux (which allows popular windows programs to run on LInux) and prices it appropriately relative to a windows pre-installed system, you might see a respectable share of that 99.9% of home users make the "crossover."
cosh 05/04/07	Promotion of Dell's Linux range is paramount, or their hard work in supporting it will go to waste.
phubert 05/04/07	Advertizing to us, perhaps... but do you all remember the various IBM Linux ads and stunts? Those weren't for MACHINES and IBM SELLS machines. They did, however, raise consciousness of the ALTERNATIVE. I think ads would be a great idea, if done well. But, I also believe the deal with Ubuntu SHOULD yield a 'locked-down', lower-end version of Linux for 'grandma & grandpa' with easy-to-use features like the sort HP is always pushing for its various print-related devices (what's the latest one???).
ubondell 05/04/07	This would be the most effective commercial: Announcer1: How would you like a PC that is virtually immune to all viruses and spyware. That includes free, fully functional SW to read and write all your word processor, spreadsheet and presentation files. One that includes software to organize and edit your digital pictures. One that requires no system authorization, so you will never have to upgrade unless you want to. If you want to email your friends, or surf the web, without worrying about what might happen to your computer when it connects to the Internet... If you want a computer that puts the power back in your hands, and outperforms PCs running Vista(tm)... Announcer2 (followed by flashy image of a Dell laptop): Then Dell's Ubuntu Linux PC is what you are looking for. (Pause for effect) Announcer1: See what the real "Wow" is all about! (Dell, Please use any or all ideas in this comment with my complete permission. Consider it my contribution to the free software movement. As is, I think it would make a nice 30 sec TV advert.)
phubert 05/04/07	mmm... but Dell WILL be selling (and IS selling) MANY more systems with Vista than with Linux... better not to mention Vista unless you're Apple!
yahurd 05/05/07	""outperforms PCs running Vista(tm)"" should be "is 4 times faster than vista!" it needs to be tangible
sboudon 05/05/07	Dell should keep its money and not fight with MS on TV, Dell should just propose both and see whats happening. Its not a fight against MS, it's about freedom of choice.
cosh 05/05/07	But seriously, why the hell shouldn't we fight them [Microsoft]? Why should we be fair? Don't they fight us with FUD? Aren't they pretty unfair? Why should we give fair viewing to each OS, when Linux is the superior one? Playing friendly will not get us far against a twice-convicted monopolist.
ubondell 05/05/07	I can speak for some other people for whom I have had to reinstall Windows to clean up a PC that was infected with all sorts of spyware and who knows what else. They are the ones that think that they got a "computer upgrade" when they got DSL. If they could buy a PC with the stuff they need to: Surf the Internet (i.e. a browser), upload and email digital pictures, and open the attachments they get over email (without infecting their computer) they would buy it in an instant. Vista vs XP vs Ubuntu, NTFS vs Ext3, Word vs OoWriter, even IExplorer vs Firefox are things they just don't care about. What they want is something that does what they want and won't keep getting slower and slower, which is the time that I get a call from them to see what's wrong. I would really like to be able to just tell them to buy a Dell with Ubuntu, or to have them figure it out themself by seeing a Dell commercial on TV.
cosh 05/06/07	Listen to the commenter above... ubondell speaks truth abound... I hear people ask (this was in the changing rooms), "Hey, Dave, what's 'spy-where'?" (Dave is someone who knows computers). So Dave has to answer this cringingly annoying question about it. And then, "So how do I get rid of it?" Answer: "You can get programs that find it and remove it. Do a search on Google." The most powerful market for Ubuntu - the one which we need to reach out to with real advertising, is the sort of person who really doesn't know or care what Windows or Firefox are. And Brian didn't. Brian is not a computer guy. But he uses the computer for listening to music and downloading porn. Brian is really sick of spyware and viruses - I regularly hear him complain about his computer being broke because of some new nasty installed itself. People don't want computers that require ever higher maintenance of things they don't care about - browsers, adware, viruses. There are 14 known viruses for Linux, none have ever propagated successfully thanks to the secure kernel framework. Compare that to the 114,000 known Windows viruses last year. Linux is just better by design. It just works. Dell have GOT TO TAKE ADVANTAGE OF THAT. People will love IT! It's ironic that the operating system that a few years ago was so difficult to use it was only for geeks, is now the easier one, to the extent that people breathe a deep sigh of relief to get out of Windows (well I do, and I am a geek) and into Linux. Actually this isn't news to Mr. Dell, but he needs a little encouragement... ^_^ Go forth Dell, and advertise.
jack.ripoff 05/07/07	The OEMs are the only ones with enough power to pressure the chip vendors to release their documentation! Vendors: we don't want your source code and we don't want NDAs. All we want is the complete documentation of your hardware so we can build our own stable and maintainable opensource drivers! If Dell wants to let its customers satisfied with its new Linux PCs offering, it MUST make vendors provide full and free (both in the sense of freedom - i.e. not under NDA - and in the sense of price) documentation. The rest (hardware support and opensource drivers) will come along. Cast your vote for free hardware documentation! Dell's Linux PCs offering will be completely useless without proper hardware support... http://www.ideastorm.com/article/show/64498
limerat 05/08/07	Oh yes...And make it entertaining.
ubondell 05/11/07	I just had a good idea for an advertisement that Dell and Canonical could do together... Commercial starts with no sound just a picture of two of those 'national debt' style counters side-by-side. The one on the left is labelled "Vista" and the one on the right "Ubuntu". As the commercial starts the Vista one is ticking up slightly faster than the Ubuntu one (follow me here). The sign on the right counter switches to "Dell/Ubuntu" and it starts to count up faster and faster. Then the Vista one slows to a stop. As the commercial ends the announcer says: "Get the very best that Open Source has to offer, from the brand you trust... Ubuntu, Dell and You." The commercial ends with the Vista counter ticking down by 1. ("You" choosing Ubuntu!) At the bottom appear the DeLL logo next to a "Support by Canonical." banner. Again, Dell can borrow this idea as they wish (GPL and all that). I means these commercial ideas almost write themselves if you have ever really used WIndows and Ubuntu for any amount of time.
josmar52789 05/15/07	Merged Idea originally posted 05/04/07 Ubuntu TV Commercial I'd love to see a TV commercial for Dell Ubuntu PCs...
cosh 05/15/07	Merged Comment originally posted 05/04/07 Now, first you post an article about cleaning up Ideastorm, then an idea "TV Commercial for New Ubuntu PCs", then one "Allow Us to Mark Ideas As Duplicates", then ANOTHER ONE FOR THIS, "Ubuntu TV Commercial"! Why this duplicate? Normally I don't bother to point these things out, but considering your interest in avoiding clutter and duplicates, I should mention that several of your other ideas are also duplicates, including, "Genuine Ubutnu Sticker", "Allow Us to Mark Ideas As Duplicates", "Allow Us to Delete Our Own Articles", and "Clean-up IdeaStorm". Thank you.
josmar52789 05/15/07	Merged Comment originally posted 05/04/07 I do not like duplicates - but after going through this site and finding that Ubuntu and Linux duplicates are out there. AND seeing that Dell will now pre-install Ubuntu. I can't help but think that flooding the site with ideas about a certain subject are a sure way to get someone's attention. Think about it, and if you can - help out... If you think otherwise, convince me...
cosh 05/15/07	Merged Comment originally posted 05/04/07 I can't convince you; you've convinced me. I'd rather help out frankly if it benefits Dell's Linux efforts.
phubert 05/15/07	Merged Comment originally posted 05/04/07 Of course there are a number of ways of approaching this... Linux and Dell, Dell's version of the IBM Linux commercials... and, Shuttleworth has $$... why not some ads from Canonical, for that matter??
yahurd 05/23/07	"Playing friendly will not get us far against a twice-convicted monopolist." tell that to ghandi, were winnig you fool!
cosh 05/24/07	"First they ignore you, then they laugh at you, then they fight you, then you win." - Mahatma Gandhi. We are at the third stage!!!!
lotu 05/25/07	good one cosh
reg 05/25/07	Yes - Do This - unfortunately the TV viewing public will say 'You Butt Who ? What?"
weebit 05/25/07	I am all for what Dell is doing, and the campaign they have now listening to their customers ideas is excellent. I don't think Dell needs to hold back on commercials, or anything when it comes to selling their products. All is fair and love and war, and in business.
trocupei 05/26/07	I'll pay for the super bowl ad... I'm joking....well... am i?
niallabrown 05/27/07	Average people who have never heard of Linux are desperate for an alternative to Windows. I agree that more media exposure and/or more prominent pictures information from the main site could be the first introduction to some that Windows isn’t the only choice.
bootdoc 05/30/07	How about copying the Mac adds. You could have the PC/windows guy, all bloated and his security guy next to him and then the Mac guy being Mac and then have the Dell/Ubuntu guy. PC/Windows asks Dell/Ubuntu "where is your security guy? You are a PC aren't you?" Dell/Ubuntu says "Well, yeah but I have Ubuntu/linux instead of windows! I'm pretty secure. PC/windows: Wow, you look fit! what do you do to stay in such good shape? Dell/Ubuntu: Nothing really. My system runs very efficient. (something to that effect) Mac finally chimes in: Hey, you look a lot like me! (knodding approvingly) Dell/Ubuntu: Well, sort of but... Mac: But what? Dell/Ubuntu: All my software is FREE! PC/windows and Mac look at each other bewildered.
hardawayd 06/06/07	This is badly needed if Dell really wants to sell a lot of PCs ---once the public knows how much better PC computing will be they will storm Dell with orders.
reg 06/06/07	I would think DELL could go with a more generic 'Linux' DELL commercial, more people will recognize the Linux name, and Dell does offer various versions of Linux...
phubert 06/07/07	Pushing this as openly as many are asking would work better, I should think, if Linux were offered on ALL Dell's desktops/laptops as ONE of the OS selections. Certainly, THAT would eliminate confusion and reduce complaints!
badblood 06/07/07	But Linux is a kernel not an operating system. Very few people know what a kernel is. The TV add will have to say 'Buy a system with the Linux Kernel, with GNU bits, all made to look nice with Ubuntu......'
phubert 06/07/07	Now, now, badblood... you know as well as any of us that "Linux" has become the generic term for the OS, like it or not FSF and RMS! And, IBM pioneered that usage in ITS Linux ads a few years ago!! What?! Are you trying to go purist on us??? :-D
l-roy 06/11/07	little concept idea: Mac: Hi I'm a Mac PC: And I'm a PC DELL: And we are a DELL (group of people each of them representing components like: Hardware, Kernel, Window Manager, Ubuntudistro etc. - all holding hands and sharing symbolic items) ...add dialog here
reg 06/11/07	Dell Beowulf Cluster of 1,000 guys all in the same outfit - and We are DELL - We are working on curing cancer, making your next animated movie, and running the internet...
l-roy 06/11/07	another concept: - black - from the far we can here bongo music (ubuntustyle) Speaker: "supporting a modern community always was our intention.." - fade in - the ubuntu series pcs appear standing in a row, black/grey gradient background - music gets louder - Speaker: ".. we delivered the plattform.." - in the background appears the ubuntulogo and various logos representing open source apps etc. music reaches climax - Speaker: "...now we establish the foundation" - DELL/Ubuntu Logo (i'm gonna work on this;) appears - Speaker: "the new DELL "open series" running free ubuntu linux"
reg 06/11/07	I-roy, GOOD IDEA!
l-roy 06/11/07	"Wouldn' it be priceless to get every software you need, for free? with the new DELL open series it is." ;)
stella1609 06/15/07	The Ubuntu "guy" should be a hot chick in a short dress.
ddreier 06/17/07	Wow, I LOVE I-Roy's idea. But as I'm reading all of these comments, one thing keeps nagging at the back of my mind. If Dell advertises Linux and how free it is, and how much better it is there are the slightly "techy" people that'll say 'if it's free and THAT easy, I've got a relativly new PC, I'll just put Ubuntu/Linux on it myself'. There will certainly still be the grandma/grandpa folks and the people that just know how to check emails and do their jobs that will see the commercials and say to themselves 'gee, this PC has gotten soooo slow over the years if this is as good as it looks, it might be worth it!'. Then there will be the people that will say, "It looks too good, I'll just stick with Windows and buy Bill Gates a new car." So, while 10 out of every 100 people will go get Ubuntu/Linux and install it themselves (NOT a statistic) won't really hurt Dell's sales, the people that have been building PCs with Windows will be asked if they'll do the same as Dell, and there goes some more customers. Now, I'm not trying to say that the idea of advertising Linux is a bad thing, but I suppose if done wrong, it could have un-desired effects.
ayeohx 06/18/07	Yep, and then there are all of the tech shops that refuse to work on Linux machines. Linux isn't for everyone yet. And even if it managed mainstream would the elitist tech nerds still want it? What's going to rule is when people find that popular programs will not run on their shiny new Linux systems. People still wonder why old DOS games don't run perfectly on Win XP machines.
andymeows 06/18/07	I love this Idea, I've always thought that the general public should know about Linux, and everything it could do. Dell should be the first to introduce the world behind the TV. Dude, I'm getting a Dell and Linux!
phubert 06/18/07	CrossoverOffice 6.0, anyone? Has anyone experience with it???
nhassan 06/19/07	more than half the geek world knows about dell and linux. whats the point of a tv commercial, its not like the rest of the world will understand it. but still love the idea. it cud be like, windows vista flip3d, and then beryl cube. which one would you do?
alazar 06/19/07	I installed Ubuntu on my parents older Dell system over a year ago. It replaced WindowsME. They just love it. No more need to find me or someone else to fix it every three months. No popups. No spyware ever since I installed it. And they can do everything they need, web surf, email, basic documents, even watch online video, movie trailers and such. I did not have to 'retrain' them, it just worked.
nicksname1 06/19/07	Anything is better than WindowsME that was the Whore of Windows Operating Systems. When the main advertising point of the OS is a "My Briefcase" you know its in trouble.
dootzky 06/19/07	excellent idea. this commercial SHOULD be made. brave attempts always get's you far, you all know the: "fortune favours the bold" line.. ;)
bashew 06/19/07	I have to get this off my chest: everyone who posted in comments saying something insulting MS operating systems - that is not the way to go. When businesses promote, they take the good side. The only kinds of commercials that say anything bad in some sort of way would be Insurance and Car commercials, but in a neutral sense (xxx brand car can't offer it, but we've had it covered) For a commercial suggestion, I would suggest having a casual user doing his or her daily work. One thing that should be mentioned towards the end in small print should suggest it is NOT a cheap Microsoft Windows, but a whole new area. Showing Compiz/Beryl in action would be a brilliant idea, especially showing it in a productive way. Although I will stress if there is a commercial that there should be a note that Linux is not a Windows Replacement for many people. Reading up, I-Roy's suggestion for a commercial would yield some very positive notes.
samalex 06/19/07	I totally agree with this. I remember 15 years ago the Internet was just a buzzword which only a few people heard in the back rooms of IT departments, and 10 years before that it was 'computer'. Now 'Linux' is that buzzword, and if Dell will stay on course it can become one of the major vendors to help make Linux a household name. The community is there, the support is there, and now the hardware and method to distribute Linux is there... all we need is the marketing to let folks know how to grab it. Rock on DelL!!!
shannon_vanwagner 06/19/07	Thanks fort the great Idea! People just don't know about Ubuntu and if they did, they would be glad to hear about it. Advertise Dell/Ubuntu on prime time baby! Get on the David Letterman show for being a key player in offering an alternative in terms of an Operating System - this is a really big deal!! Shannon VanWagner
ookadoo 06/19/07	If you do a commercial please bring attention to the codec issues when switching to Linux. It's never bad to discuss them, it's bad to give someone the false promise that everything will be the same. Fluendo codecs are available to buy and I think they should have been included with this Dell Ubuntu release.
strings28 06/19/07	I would love to see non-geeks showing off Ubuntu to the world. Show Dell as a leader here. Yes, there could be various directions this goes, but having dell reference them as listening to the world and delivering would be a good point.
johncare2323 06/19/07	Stupid idea. 99% of the general public does not need ubuntu. I'm tired of people bashing anything microsoft because "they are the devil" Vista owns right now. People are just too ignorant to give Vista any credit. I work at a Dell kiosk and NOT ONCE since the release of ubuntu has anyone asked for it. Dell is taking a loss to provide you whiny people with you stupid product. I have worked on Unix based machines for the past five years and it BLOWS. WINDOWS PWNS UNIX CAUSE YOU DON'T HAVE TO WRITE A FREAKING SCRIPT TO INSTALL DRIVERS!!! Demoting you dumb idea.
honoredmule 06/19/07	It seems many of the above commenters feel that Dell is obligated to promote Linux OVER Windows out of the kindness of their hearts toward Linux fans. That's absurd. However, offering Linux on their computers and thusly configurations that will play nice with Linux is worthy of media coverage. I envision a commercial where Dell gets to brag throughout the audio about the superior service they're offering their customers through broader choices and a better "range" of software for their computers, while the video shows average Joes in front of beautifully polished Linux interfaces (mostly default, but some customized for flashiness or minimalism) and using them in ways the likes of which Windows users can only dream. The ad would use interactions that are all/mostly mouse driven for the sake of simplicity and keeping the audience captivated and following along. Such a marketing approach would generate a lot of interest for Linux, but more importantly to Dell, draw customers to actually get their computers from Dell, whether they use Linux or Windows. This is also the opportunity to play on a grand scale the powerful "We listen to our customers" card...a big PR win.
fordiman 06/19/07	"Dell Beowulf Cluster of 1,000 guys all in the same outfit - and We are DELL - We are working on curing cancer, making your next animated movie, and running the internet..." Why am I getting a Borg visual here? "We are the DELL. Open your wallets. Your technological distinctivness will be added to our own. Resistance if futile."
kwilliam 06/19/07	The main hurdle Linux faces is not a technical one, it is publicity. Even my computer savvy friends (who are more than capable of using Ubuntu) ask "Is that Vista?" when they see my Dell laptop. Doing a few commercials would boost awareness that there is an alternative to Apple OSX and Microsoft Vista. Ubuntu may not be right for some people, but it could be very right for MANY others, and they'll never know unless Linux is featured on TV more often.
linuxactivist 06/19/07	I think should showcase the ubuntu community support that they have access to. I read or heard that ubuntu was partially chosen because of the support infrastructure both commercial and free that Canonical has created including the massive care and feeding it has done for it community.
quilby 06/19/07	This is great! It will help both dell and the linux community.
superterran 06/19/07	There are some horrible ideas out here about how they should advertize ubuntu. Here's why... Dell's not going to diss on Windows Vista. They make most of their money off of computers that run Vista. Why would they shoot themselves in the foot? If they did a commercial, they wouldn't want to take the risk of taking a shot at Microsoft in the process. It'd probably go a little something like this... The ultimate hobbiest computer has just gotten better. Ubuntu, the operating system recommended by the geeks you know, now pre-loaded on Dell computers. <show> The more you learn, the better it gets. I dunno... i'm not a marketeer, but that would be better than knocking vista.
tolli 06/19/07	Dell needs to think in the long term. Linux is not going to take a major chunk of market share over night. It will be several years before it is used by many average users. Dell needs to put resources into this so they can be ahead of the competition when that time comes. The biggest thing holding Linux back is that the average PC user hasn't heard of it or thinks it's just for geeks. Linux has become very user friendly and will soon be easy for every one to use. If Dell thinks is not yet economically feasible for them to buy a TV spot they should start out by posting a commercial on youtube.
deadowl 06/19/07	Yea, it's really stupid that I just got a catalog from Dell in the mail and it doesn't tell me anything about the Linux options.
asram.baksh 06/19/07	I just wanted to add, that in addition to letting the world know that Dell is offering Linux, it would help to explain "Why Ubuntu?". There are a lot of people, including myself, that had to realize the appropriateness of Ubuntu only after trial and error with many other Linux versions as a first-time installer.
badblood 06/19/07	@DUPLICATEOF 66704
iceportal 06/19/07	I agree with superterran, Dell would have no good reason to put down Vista in any way. However, they wouldn't have to, if they stuck to the important parts of Ubuntu: 1.) Security - practically no spyware, adware, viruses, worms, trojan horses, and the like 2.) Stability - Ubuntu is one of the most stable operating systems in the world, and can run for months straight without a loss of speed or capability, and without crashing. 3.) Useability - Ubuntu is one of the most user-friendly operating systems out there, even when compared to windows/mac. Anything a normal user would need is available, from web browsing to office solutions to email and games. Even most multimedia formats will run in Ubuntu, with add-ons. 4.) Community - If ever trouble arises, there's an amazing community of people willing to help out at any given time. (And if Dell were to offer tech support, or even license Canonical tech support, this would be made even simpler.) No need to blast other OSes when Ubuntu stands tall and proud on its own.
jmeeter 06/19/07	This would definitely put Ubuntu into the mainstream!
reg 06/19/07	@DUPLICATEOF 3.141592653589793238462643383279502884197169399375105820974944592307816406286... There, out of respect for people still stuck using internet explorer - I had to shorten Pi so it stopped messing up their browser.
nyloxy 06/19/07	Dell, this is a fabulous idea, and a way to get the word out to the masses! I would say that 70% of the population doesn't even know what "Linux" is, but that same 70% has heard of Microsolf and Windows!! Linux needs this, Dell needs this, and the populous needs this!
justinf 06/19/07	Anything that educates consumers that PC does not automatically equal "installed with windows" would be a good thing. If Dell is perceived to be offering consumers a choice of operating system rather than the illusion of choice with Vista home (crippled) /work (boring) , ultimate (expensive) then that does help its image.
mez 06/19/07	Ubuntu - It's more "u" than other operating systems.
gossymer 06/19/07	What are we advertising? Dell PCs with the Ubuntu Operating System Why are we advertising? To increase awareness of Dell PCs packaged with the Ubuntu Operating System. Whom are we talking to? While the main market segment will be advanced users and tech enthusiasts (the “geeks”), targeting young adults could also be an option. This would include youth in their teens who would be interested in getting familiar with new technology – especially since the open source software on Ubuntu is very attractive to those with limited budgets. Additionally, Dell PCs with Ubuntu are ideal for both personal and business use. It is shipped with essential software already included (word processor, spreadsheets e-mail, calendar, chat, web browsing, photos, and more) and it also offers quality products. It focuses on speed, convenience and usability. Therefore businesses may use the service with barely any time, effort and more importantly without further financial expenses. What do they currently think? Ubuntu is not a mainstream operating system. People believe that Linux based operating systems are harder to use (require tech-savvy individuals), and may not offer them all the options they currently have on other operating systems. This applies to the business world too. The general public has the general misconception the open source software automatically means less reliability and less security. Also, why learn a whole new operating system when you can stick with something you already know and understand? What do we want them to think? Dell PCs with Ubuntu are easy to use, fast, reliable (STABLE), secure and arguably can be better equipted than your own operating syste. It also uses open source software which is free and means less financial costs in the long term. What’s the SINGLE most important thing we can tell them? The one thing that sets Ubuntu apart from more mainstream operating system is the open source software it uses, which is free. Everyone is concerned about money. Everyone likes free stuff. What is Ubuntu except the biggest tech freebie out at the moment? Sample slogans: Dell PCs with Ubuntu – free your mind, free your wallet. Dell PCs with Ubuntu – for once, money is not the issue. Dell PCs with Ubuntu – making your world go round. Dell PCs with Ubuntu – life just got richer. Alternatively, tech users focus more on the fact that they can make ubuntu their own Operating System. They do not have to worry about viruses, they can code areas to their own specifications, and there is stability and reliability. Sample slogans: Dell PCs with Ubuntu – you’re in control. Dell PCs with Ubuntu – your dream date just became reality. --------------- I did this in an hour, and yes, I’m an advertising major – shutup. I saw this page on digg.com and was bored so, yeah.
sureshot 06/19/07	An idea I have is to tackle PC ownership in an entirely new way: Show a picture of a mobile phone, a modern car and a computer "All three of these items have built-in software, but only one of them requires you have a degree to keep it running." Ubuntu, putting personal back into Personal Computer. Or one step further again. Show a pen, typewriter and a PC. "All of these items help you create, but only one could contract a virus and destroy your life's work" Ubuntu is to PC as ink is to pen...
ihamza 06/20/07	We want a fair balance between Windows and Linux
reg 06/20/07	(maybe try a better browser that auto wraps the text ...)
socialist 06/20/07	Linux for the win! I would shat myself if I saw a commercial on MTV with tux.
reg 06/20/07	Pi to just a few digits. The Meaning of Pi
cosh 06/20/07	.
reg 06/20/07	3.14
badblood 06/20/07	firefox too.
limerat 06/20/07	Yes,it is time for an entertaining series of Linux adds...People won't buy it if they don't know about it.
gossymer 06/20/07	The Opera browser will let you do "fit to width" for any page that'causes horizontal scrollbars - so it's auto wrapping the text for me ^___^
reg 06/20/07	Opera RULES! Now cute little Safari can't do that, now can it? Hmmm? I won't even ask about IE7
gossymer 06/20/07	Ha ha, yes - it makes me want a better mobile phone simply so I can use the new Opera Mini 4.0 on it >__> loves
swiftone 06/21/07	I purchased a new Dell Laptop with Ubuntu, and while I don't think Dell needs to sink lots of money into specialized Ubuntu commercials, it would be nice if they had a quick one liner about "Dell's now available with Linux" added to their current advertisements. (Of course I am not talking about text, it would require somebody saying it.)
reg 06/21/07	Safari - start your photocopiers - and download the next copy of Opera to learn some Skillzz from...
phubert 06/22/07	a duplicate with 1600 votes...
phubert 06/22/07	:-)
cosh 06/22/07	Gosh - look at the demotes list: Dell's "bathow" doesn't like this. :-( But click his name and Dell insist he doesn't exist. A test vote maybe?
reg 06/22/07	Not a Duplicate - this idea is specific to TV commercials only, and has little to nothing to do with 66704
reg 06/22/07	@DUPLICATE OF http://www.ideastorm.com/article/show/69935<
moj0rising 07/04/07	This is an excellent idea. I'm sure Canonical (and possibly other Linux support companies) would assist as much as they could in financing something like this.
luisa 07/09/07	YES WE WANT IT!!!!
krasmussen 07/09/07	Maybe in a few years -- Dell needs to get its Ubuntu line wholly up and running (drivers for everything, etc., more system choices) and the surrounding world needs a few more adaptations (ODF should become new standard, proprietary video codecs need to die, etc.) before this will be a good idea.
krasmussen 07/09/07	Maybe in a few years -- Dell needs to get its Ubuntu line wholly up and running (drivers for everything, more system choices, etc.) and the surrounding world needs a few more adaptations (ODF should become new standard, proprietary video codecs need to die, etc.) before this will be a good idea.
richard5 07/11/07	you would get so so so so much money with a little tv investment.
maccam94 07/25/07	DO WANT
uebec 07/26/07	ONLY DELL CAN DO THIS... AND YOU WILL GET MANY MANY MANY MONEY!! PROMOTING FREEDOM, AND BUYING YOUR PC'S!!
benpicco 07/28/07	I just got a nice idea for such an comercial: A man leaves his flat in the morning for jogging, wondering about all the people running around wearing nothing but grey underpants. With a confused face he askes someone running past: "Why are you wearing this odd clothes" - the man runns away quickly just shouting "becaurse everyone does!" leaving the protagonist shaking his head. P. runs on, asking an old man why he weares these stupid pants - "Boy, I´ve worn these pants for the last five years, I won´t change this that fast!" He runs on, leaving P.disgusted. He wonders, why that much people are wearing just the same ungly clothes, so he can´t resist asking another one. "Hey, everyone does, so what alternatives do I have?" - "But don´t you easily get a cold if you run around that way?" - "Sure, but for this, I bought some vitamins." P. gets home now, totaly confused. He turns on his Dell PC/Laptop booting Ubuntu. A voice appeares: "You are not everyone. You are an individual.(Image fades away showing the new colourfull Dell Laptops running linux) So make your choice individualy Costumize your Dell PC and feel free to choose Ubuntu. (Now - as a funny ending - the old man from the privious scene sitting in front of his (non Dell) Windows computer beats the table angryly with his fist as he heares standard windows error message comming out of his speakers)
pcfreak 08/01/07	TV-commercials in every marked Dell chooses to deliver pre-installed Ubuntu PC's in is a good idea, let "ordinary" people know that there is a choice...
ln2 08/07/07	I don't think the ratio of "potential Ubuntu buyer" to "average TV viewer" is yet high enough to warrant the cost of airing a TV commercial, i.e. the loss due to spread is too high. Considering the structure of the FLOSS movement it should be way easier to spend the money and man power on making the GNU/Linux offerings available throughout the world and just picking up the (already waiting) customers there, instead of spending it on commercials. (Selling to the converted (at least for now) should be cheaper for Dell than trying to migrate users) I would especially recommend the reading of this blog post by Mark Shuttleworth http://www.markshuttleworth.com/archives/100 , where he eloquently points out that selling Ubuntu preinstalled PC to those who were looking for a cheap Windows Deal may destroy the revenue on a sold PC pretty quickly, and if Dell loses money, they will stop selling Ubuntu PCs pretty soon. So at this point, in my opinion, all marketing should be rather viral, i.e. through word of mouth leveraged by the internet. Having Dell's FLOSS people give speeches at conferences, and doing interviews for tech magazines, podcasts, websites should also generate helpful buzz. If you really want to do a commercial broadcast it as a youtube video, you pay less for the broadcast and your broadcasting to the whole world by default. And by the way there are already "Linux " commercials out there (by Novell): http://www.novell.com/linux/meetlinux/

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