SMALL BIZ ADVICE
What would you ask Michael?
The Dell Community has contributed: 9800 ideas | promoted 668576 times | 76324 comments

How IdeaStorm Works:

Post Promote Discuss See
Advertising and Marketing Comments | Advertising and Marketing Ideas | Dell Web Site Comments | Dell Web Site Ideas | XPS products Comments | XPS products Ideas
570

Sneak-peaking new products...

570 points posted to Advertising and Marketing, Dell Web Site, XPS products by benjesuit 08/05/07

Would be beneficial. Because you have this site and the Direct2Dell blog site, you can gather customer response to product you are about to release in a few months time. It'll help to somewhat streamline manufacturing as you'll be able to figure the mean preference of consumers.

For instance, the debacle with the XPS1330. Had you known that black is the preferred color, you would have concentrated your efforts there and perhaps would have stated that ordering white or red will delay your shipment. You could have known this by taking a poll of the preferred colour.

Another example: There is a photo leak on Engadget concerning the upcoming XPS 1730. Most who responded stated that they didn't like the design/colour scheme. In fact, the wittiest response, "now the XPS 1330 will have to lie at school and say its adopted."

In any event, you should make a habit out of leaking info on upcoming products. It generates buzz which in turn generates useful marketing info. Which in turn, if you respond to customer preference in the form of redesign or feature addition, will translate into sales upon product release.

 
Atom feed track comments for this idea
Please log in to post a comment
recently promoted by:
recently demoted by: