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360

Ad Campaign: Meet Mark Shuttleworth

360 points posted to Advertising and Marketing, Linux by limulus 09/04/07

There are currently ideas under review, such as "make ubuntu shine" which relate to advertising Dell's Ubuntu systems. If Dell decides to do some ads, here's an idea for an ad campaign:

"Meet Mark Shuttleworth"



Mr. Shuttleworth is:

* South African
* a multi-millionaire
* a space tourist
* the sponsor of Ubuntu, a spiffy OS :)

Bill Gates and Steve Jobs are in their 50's; Mr. Shuttleworth is in his 30's
('Ubuntu: the choice of a new generation' ala those old Pepsi ads? ;)

To see more of Mr. Shuttleworth, have a look at the video on More4 News (click "Watch the report")

Have Michael Dell introduce him to American audiences :)

[see also my other ad campaign ideas: Families Switching to Ubuntu and What can you do with Ubuntu? ]

johnpro
09/06/07		 Problem here! Mark Shuttleworth prefers Thinkpad laptops over any other. He is holding an IBM Thinkpad X40 in the picture above. For more proof follow the link. http://fridge.ubuntu.com/node/560
limulus
09/06/07		 johnpro: that link is a year old. A lot has changed since then, ne? (and obviously if Mr. Shuttleworth is going to be in Dell ads, he should be running a Dell :) BTW, if its an *IBM* Thinkpad (vs. a Lenovo one) then the machine in question is probably ~2 1/2 years old minimum) Sounds like he might need a new system anyway ;) And from that page:

"At one of the first Ubuntu conferences, before Ubuntu even had a name, Mark asked around the room for suggestions for a new laptop. Back came various shouts of “ThinkPad! ThinkPad!“—and this is exactly the laptop that Mark has been sporting ever since."

I think a good case could be made that the current Dell notebooks have better support than other brands, in which case Mr. Shuttleworth should get a Dell anyway, ne?
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