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Ad Campaign: What can you do with Ubuntu?

Advertising and Marketing, Linux submitted by limulus 09/04/07

There are currently ideas under review, such as "make ubuntu shine" which relate to advertising Dell's Ubuntu systems. If Dell decides to do some ads, here's an idea for an ad campaign:

"What can you do with Ubuntu?"



Find one or more people who have bought a Dell Ubuntu system and have them show off what they can do with their systems; string the clips those together into a commercial. Some themes that should become obvious:

* easy software installation and updates

* command line not necessary (Ubuntu is very much a GUI OS)

* compiling software not necessary

* full range of applications

* 3rd party proprietary apps, like Flash and Google Earth

* all the little games you could ever want (e.g. Sudoku)

* 'it just works'

* "wobbly windows" and other spiffy cool effects for fun :)

[see also my other ad campaign ideas: Families Switching to Ubuntu and Meet Mark Shuttleworth ] 26 Comments »

High(er) spec Ubuntu laptops for UK/France/Germany

Inspiron products, Linux, Laptops submitted by jarocooke 08/24/07

I am literally sitting here willing to buy a Dell Ubuntu the second it is available, however there are a few things that it must have:

1. FSB of 667Mhz (at least)
2. A Core 2 Duo processor
3. A 1440x900 display

These things are all available options on the US 1420N model and were they available in the UK I would already have bought one. Please offer a higher spec laptop with Ubuntu installed as soon as possible. 4 Comments »

Ubuntu on 12.1 or 13.3 inch laptops

Linux, Laptops submitted by miceagol 05/31/07 **PARTIALLY IMPLEMENTED**

Preload Ubuntu on your 12.1 (XPS M1210) or 13.3 inch (XPS M1330) laptops. As it is now, there's only one choice for a laptop, and that choice is not a light laptop. The 12.1 inch and 13.3 inch laptops are much better to carry around than heavy 15 inch++ laptops.




Check out the Idea in Action update.
72 Comments »

Same discounts available on Ubuntu and Windows

Linux, Operating Systems, Sales Strategies submitted by jonsmirl 06/12/07 **PARTIALLY IMPLEMENTED**

I'm ordering a Vista XPS 410 right now. I wanted a Ubuntu one but I'm going to throw away yet another copy of Windows. The Vista XPS 410 has $200 off today and free ship for a total of $869. The identical Ubuntu machine is $1019 plus $29.99 shipping. So today Ubuntu costs $170 more than Windows instead of $50 less. Why can't I have the same discounts on the Ubuntu machine? 50 Comments »

Make the dell ubuntu models available through the main webpage

Dell Web Site, Linux, Sales Strategies submitted by rajeevbhatta 06/19/07 **UNDER REVIEW**

Instead of having the model listings on a different webpage ( www.dell.com/open) have these models available from the product search you have on the main page or a link available through the main page (www.dell.com)

When I go to dell.com and I search for the product model numbers I never can find them I have to go to the other page and then I see it. The only thing I saw on the main page is a small flash ad which then takes you to the page.

Why cant you place these models with the other models on your page.........





30 Comments »

Make A Wireless Dell

Accessories (Keyboards, etc.), Desktops, Monitors and Displays submitted by reg 08/07/07 **COMING SOON**

Apple has a real, valid point: Too many cables in a typical PC setup.

I think Dell could make a combo cable, or a unified display (display/camera/stereo speakers).

Dell should work on a nice clean design - like Apple's clean design - less cable rat nests, more computing power. 220 Comments »

Ubuntu on all models where it works

Linux, Operating Systems, Small Business submitted by jonsmirl 08/01/07 **IN PROGRESS**

I'm still throwing away copies of Windows. Recently I have ordered some Dimension 9200s from Small Business. All of these machines are running Ubuntu today without problem. They're being used to replace some PE400SCs that are starting to die. A 2GB quad core for $649 was too good a deal to pass up. It makes a great small server.

Please offer Ubuntu as a choice on all configurations where it works. I would have still paid $649 for the box and you could have kept the money you're sending to Microsoft.
We continue to explore different Linux opportunities on our systems. Check out daniel_j's comment below.




40 Comments »

NICE New Dell montor! Keep making great designs like this.

Monitors and Displays submitted by jmxz 05/18/07

http://www.engadget.com/2007/05/18/dells-ultra-thin-concept-lcd-with-displayp...

Dell's ultra-thin LCD concept with DisplayPort going retail?
...
Remember that super swanky Dell monitor concept we went ga ga over back at January's CES? Yeah, we still find it hard to believe it's a Dell design. Well, it'll apparently be up for sale later in the year.

Remove: "Dell recommends Windows Vista™..." from any publication

Advertising and Marketing submitted by tho.meier 02/21/07

It would be nice to see advertising without any Micro$oft, from Dell. I think there is enough advertising for MS from MS it self.

Somthing linke: "Dell supports muli-OS" would look good! Od: "Dell gives you the real choice" 61 Comments »

Use magsafe power connectors

Laptops, Laptop Power submitted by badblood 05/20/07 **UNDER REVIEW**

MagSafe power connectors, by Apple, are magnetic power connectors that pull out harmlessly when the cord is tripped upon.



They are very cool and quite sensible.





87 Comments »

See only Linux compatible components when building your own system

Dell Web Site, Linux submitted by frozenfire 05/03/07

It would be nice when building you own system on the Dell site, you can tick a box and then it doesn't show the components that aren't Linux compatible. 3 Comments »

Genuine Ubuntu Sticker

Advertising and Marketing, Linux submitted by josmar52789 05/04/07

Show Microsoft that we can be professional too. Plus, Linux could get some more publicity this way... 6 Comments »

Advertise Ubuntu a little more loudly

Advertising and Marketing, Linux submitted by zhinker 05/16/07 **NOT NOW**

I may be wrong about this but it doesn't seem to me like Dell's done any sort of advertising at all for the new Ubuntu pc's that it'll be rolling out soon, except for it's initial declaration I haven't heard a word about on any non-linux media (everyone using linux knows about it of course).

Unless Dell is planning on marketing this solely to linux users, it might want to let the rest of the world know that it's going to be selling Ubuntu soon (a simple photo and note on their website would be enough to make a bunch of pc buyers at least interested, and the ad wouldn't even cost anything). The problem with going after only current linux users is that you're substantially lowering your market base (which of course, is already pretty low--I realize this is just an experiment) to people who might already have pc's their perfectly happy with for the next couple of years, and I'm also worried that this perceived lack of interest might give Dell, and hence other pc manufacturers, the idea that selling linux computers is still a failing enterprise.

That's my 2 cents 28 Comments »

Implemented: Ubuntu Dell is Le$$ Than Windows Dell

Linux submitted by thebittersea 05/05/07 **IMPLEMENTED**

see comment from Erik down below... [Dell's Pricing Team]

$774 Inspiron 1420 (Ubuntu)
Intel® Core™ 2 Duo T5250 (1.5GHz/667Mhz FSB/2MB cache)
Ubuntu version 7.04
Anti-glare, widescreen 14.1 inch display (1280x800)
Intel Graphics Media Accelerator X3100
1GB Shared Dual Channel DDR2 at 667MHz
80GB SATA Hard Drive (5400RPM)
24X CD Burner/DVD Combo Drive
Intel® 3945 802.11a/g Mini-card
Integrated High Definition Audio

$824 Inspiron 1420 (Vista)
Intel® Core™ 2 Duo T5250 (1.5GHz/667Mhz FSB/2MB cache)
Genuine Windows® Vista Home Basic Edition
Anti-glare, widescreen 14.1 inch display (1280x800)
Intel Graphics Media Accelerator X3100
1GB Shared Dual Channel DDR2 at 667MHz
80GB SATA Hard Drive (5400RPM)
24X CD writer/DVD Combo Drive
Intel® 3945 802.11a/g Mini-card
56Whr Lithium Ion Battery (6 cell)
Integrated High Definition Audio
The difference in promotion pricing was due to an error on the site, which has been fixed.






412 Comments »

More RAM!

Desktops and Laptops submitted by mwmtjm 01/30/07 **UNDER REVIEW**

Do away with 512MB of memory as a base option to buy consumer desktops and notebooks. With Vista running best on 1GB at a minimum, don't make customers have a basic experience with the new OS because Dell wants to be able to advertise at a lower price point. The success of Vista -- and subsequently for Dell -- will be largely in word of mouth. Take a long-term view and build the momentum one great customer experience at a time right now!


113 Comments »

Recycle & refurbish old Dell PCs back to Dell for 10% discount

Environment submitted by reg 05/18/07

Recycle your old Dell back to Dell for a 10% discount on new equipment. Dell can then secure overwrite erase the hard drive, install Ubuntu + hardware drivers, then donate the hardware to unemployment, food stamp, and welfare offices Nationwide. The social services offices then can pass out the refurbished used equipment to its clients, and Dell can be given BIG tax breaks by the State and Federal Systems.



1. Recycle - Turn it in, don't landfill it.
2. Reuse - There is still life left in that old hardware
3. Reduce - Buy new electronics less often, get 5 years use out of every PC.
4. Refuse - wasteful spending, wasteful practices & wasteful companies.
5. Refute - Once wasteful practices or procedures are identified, correct the problem with Action! 58 Comments »

TV Commercial for New Ubuntu PCs

Advertising and Marketing, Linux submitted by josmar52789 05/03/07

Dell should produce a new commercial for the Ubuntu PCs. It could tell the consumers of America why Dell has chosen to pre-install Linux on mainstream computers and hopefully promote the advantages of this new endeavor. Plus, it's likely that Dell's Linux initiative would be much more successful. 115 Comments »

Always include all software and driver reinstallation discs for free (or at least let us get the option to)... don't make us pay extra

Software submitted by winoffice 05/01/07 **IMPLEMENTED**

Always include ALL software AND driver reinstallation discs for FREE (or at let us get the option do get the for free if we want as follows)...don't make us pay extra in case that we have a disaster and need to reinstall from scratch...!

No Discs Included (Included In Price)

All Discs Included (this means everything -- all software discs -- OS/Security software/etc., and all driver discs -- this means Windows or Linux drivers or both, whatever applies -- add $0)

Other options (OS disc only, all software discs only, driver discs only, etc. -- add $0)

For some computers, Dell does not include the reinstallation discs. Even if Dell offers them, Dell charges extra for us to get them. In fact, the only time I seen reinstallation discs being offered without charge were for Dell XPS desktops with the flashy lights -- that is, the Dell XPS 600, 700, and 710 systems, for those ware the only systems to offer operating system options like "Microsoft Windows XP Media Center WITH REINSTALLATION CD".

Also, most of the time when software reinstallation discs are not included, driver reinstallation discs (such as XPS flashy lights, as well as printers and monitors) are not included either. Therefore, don't just include the software reinstallation discs -- include as well the Windows/Linux drivers for the hardware (depending on the OS purchased with the computer, if any, which in turn depends on the user's preferences).

Besides, Microsoft as well as ALL software companies include the discs when you get the software seperately, so why can't Dell do the same when the software is preinstalled...?
Customers no longer have to pay extra for re-installation media.




91 Comments »

Dell Ubuntu for Europe

Linux submitted by yesmathew 05/03/07 **PARTIALLY IMPLEMENTED**

Dell announced to pre-load Ubuntu on Notebooks and Desktops for US market. What about for Europe? We want for Europe market too... users from Switzerland, Germany, France, UK, Austria, Spain, and others are requesting the same.


See the blog post in Direct2Dell re: Ubuntu in UK, France and Germany; Dell/Red Hat Solutions & More.
85 Comments »

Linux option available in Europe

Linux, Sales Strategies submitted by johndude 02/26/07

Its great that Dell will begin supporting Linux but we should make sure that this is worldwide and not just in America. Everything that comes out of Dell Idea Storm should be worldwide and not just in America. Thanks :) 6 Comments »