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A Site for the Computer Literate, and a Site for the Computer Illiterate

Dell Web Site submitted by hotuan87 05/18/07

The way the ordering interface is now, it's easy to confuse the computer illiterate with the glut of computer lingo out there (How many market brands has Intel released over the past 2 years!?), but also, you can annoy the computer literate by not giving enough detailed information.

It's hard to straddle the middle road...

The ordering pages should adjust to the type of customer.

If the customer is not well versed in computer lingo, you should give them a very simplified ordering interface designed to cut the excess and tell simply what they need (i.e. do what Apple does).

If the customer is computer literate, then give them a sophisticated ordering interface that gives them all the information and specific options they want and desire in all its gory detail. 1 Comment »



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