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-130

Stop advertising on the O'Reilly Factor.

Advertising and Marketing submitted by rengeln 08/03/07

We believe that Dell should immidiately cease all advertising on The O'Reilly Factor, a program which is responsible for an unending stream of vitriol and intolerance. Bill O'Reilly is a liar, a bigot, a pervert, and a creep, and by advertising on his program, Dell Computer is giving the lunatic a soapbox from which to scream his message of hate and fear. We do not believe that Dell Computer endorses his views, but nonetheless, your money helps keep him on the air. As Dell customers, we are repulsed at the idea of our funds eventually being channeled into O'Reilly's pockets. We request that you follow the recent example of Lowe's and Home Depot and cut all ties with The O'Reilly Factor and Fox News. 4 Comments »

110

Marketing Dell

Advertising and Marketing submitted by alaynemarie 08/03/07

Create product lines that mean something to the end-consumer. While I am in the pursuit of a new computer, the various jargon is so overwhelming and contradictory that I found myself throwing in the towel at the whole enterprise. And I work in IT!

I would be great to have product lines that have simple names that mesh with what the consumer is looking for: Gaming Computers, School Computers, The At Home Work Computer, etc. Then, when a consumer is looking to purchase a product he or she can go to the appropriate line of interest and shop from there.

Secondly, if a person has two lines of interest (such as myself, I like to play games and work from home) there should be a clear way, in plain English, to compare the two product lines. I found the comparison tools on dell.com to be too confusing and even with the help of an online representative, we still could not parse through the various compurters to figure out the best configuration. All-in-all, dell's product line has gotten too complicated. That ease-of-use philosophy seems to have been muddled between various marketing campaigns.

Good luck! 1 Comment »



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