STEVE HARVEY ON HAVING BIG IDEAS
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Advertising and Marketing Ideas
90

Advertise some of the breathtakingly amazing stuff done by Dell computers.

Advertising and Marketing, Linux submitted by jmxz Yesterday

Why isn't stuff like this hyped by Dell's Marketing and PR firms.

Dell Cluster Performs Surgery

Dell Linux Cluster with 5,840 processors at the Texas Advanced Computing Center in Austin, performed laser surgery on a dog without the intervention of a surgeon.
When I read articles like that, my reaction is *OH WOW, DELL REALLY IS A HIGH TECH COMPANY* rather than just the budget wintel clone company that most people see it as. 1 Comment »

-160

Buy a laptop, get free ipod SHOULD = buy a laptop, get free ZUNE

Advertising and Marketing submitted by chylag123 2 days ago

Dell could do more to target the college market. Apple is offering a promotion until September where ANY purchase of an apple laptop includes a FREE 8 GB IPOD touch for students. (www.apple.com for verification) I am attracted to the Studio series, and am impressed with the many improvements comparable with from the ibook pro (for example, backlit keyboards). However, a free IPOD touch blows Dell out of the water on comparable notebooks.

Also, Apple's student discount is ten times that of what Dell offers ($17 off at 10% of purchasing price from Dell vs. $182 off the least expensive systems listed at $999 from Apple.)

Dell is making it clear it doesn’t value it's collegiate business. As a repeat Dell customer, this is very disappointing. Please reconsider. 7 Comments »

210

Dell - Please Step up your Game, this is rediculous!

Advertising and Marketing submitted by epic4life Jul 2

I have been a dell fan all my life, but at no point have I been on the fence until recently. I have always picked dell over Hp, compaq (when they were around) , sony and toshiba. However, recently dell has not been as innovative as their competitors, especially Hp. I shouldn't have to wait months, years, or forever, for dell to match or better an HP idea that has already come out. Here are a couple of examples.

Hp Mini - It is be probably 4-6 months before dell answers

http://h71016.www7.hp.com/dstore/ctoBases.asp?ProductLineId=539&FamilyId=2769...

Hp Touchsmart - Seriously, one of the coolest touch screens I have seen, where are you dell?

http://www.shopping.hp.com/product/desktops/IQ506t_series/rts/4/computer_stor...

Hp Mediasmart server - Centralize backups, remote access, streaming, pc recovery....dell where are you on this one?

http://www.shopping.hp.com/product/notebook/notebook_hp/home_servers/1/access...

Hp Blackbird and voodoo - Seriously, drop this alienware crapp of a company you bought and make the XPS line more intuned with modern style, with all the bells and whistles....the Alien box isn't cool.

http://www.hp.com/united-states/voodoopc/index_f.html

These are just examples of Hp vs Dell. When you start looking at other companies like apple, gateway, samsung, acer, asus, and lg, you start to wonder who is making decisions behind dell's walls. I can care less about colorful notebooks, but rather I am looking for innovations and technology advancement.

Please don't turn your company into a lowend computer manufactorer like compaq. I have never been an hp fan, but they are appealing more and more to me as dell drags their feet with the mini, the home sever and overall innovation.

For all you linux fans: I wouldn't mind seeing dell make a linux product (within reason) that mirrors their window products. For exmaple: A windows homeserver and a linux (preconfigured) home server.

Please vote for dell to make adjustments to their product line to keep them more insync with the rest of the competition and not worry about stupid things like laptop colors...... 19 Comments »

80

Multi language sites in aisan markets

Advertising and Marketing submitted by ap0stle Jul 2

Dell has no english language support for it's south korean web site. It is unforgivable. If Dell understood the south korean market then they would know that there is a massive community of americans, canadians, australians, english and kiwis ( new zealanders) living and working there. Most stay between 3 and 5 years. One of the first things these people do once they have settled is shop for a desk top or lap top to make the stay more enjoyable and productive. I have ordered an XPS 420 from the site, and it was an excercise in uncertainty and discomfort. I had to use friends who could speak korean and english to help. Now, I am recieving important information about billing and delivery......entirely in the korean language, despite the fact i made notes on my order that i am a foreigner and dont speak the language.

The government of south korea and all the major internationals such as LG, Daewoo and Samsung have long been promoting the english language within their business infrastructure. To have a major internation such as Dell operate here and not provide the smallest measure of english language support really shows that some where, someone does not understand this market. I wonder how many sales Dell has lost because of this?

The answer service to the hot line is all in the korean language. This is the 4th dell i have purchased... and i plan to be here a long time, but next time, without any english support, i will not be a coming back to dell for my computing needs. At the moment i am actively trying to locate the name and contact for those responsible for the asia pacific service and support operations. Dell, if you are reading this, then I sincerely hope those responsible for the south korean market take action. Comment »

80

Double marketing/advertising

Advertising and Marketing submitted by derrickceo Jun 30

I've always envisioned Double marketing for companies to assit each other in sharing the cost of advertising while both reaping the benefits. Example: Keebler Elf commercial eating his Keebler Cookies while working on his Dell Computer......

I believe Double Advertising to cut cost would be a clever advertising/marketing tool. 1 Comment »

160

Show Dell PCs with Ubuntu Linux in stores & TV in China P.R.

Advertising and Marketing submitted by comp_286 Jun 29

It's happy to see that Dell has already opened stores in China P.R. to meet the favor of Chinese people. 1/2 of the products included in store are n-series, with Ubuntu Linux or Red Flag Linux. But it's weird that these products are all running Microsoft Windows XP! It's common in China P.R. to use illegal copies of Microsoft Windows XP, so it's necessary for Dell to tell customers what is open source and what could they achieve from it. If customers could experience Ubuntu Linux or other distributions, they will know how the performance is. To increase sales in China P.R., Show ads on TV is also very important. Add more options of Ubuntu is also necessary.

Sorry for my bad language skill. Comment »

80

Dell Coupons in India

Advertising and Marketing submitted by yudhajeet Jun 27

Unlike Dell US/Canada, there is supposedly no coupon applicability on the dell India website.
Please provide coupons for purchases in India. Otherwise remove the field for coupon entry on the order confirmation screen as its totally irrelevant!!!!
There's a huge price gap between dell products in India and US/Canada. Please look into the same. Comment »

510

Put Ubuntu on sale at the same time as Windows (unfair to Ubuntu sales count if we install it afterwords)

Advertising and Marketing submitted by brett_alton Jun 26

I'm pretty frustrated to receive a flyer with a Inspiron 1525 laptop on sale for $599 while the Ubuntu laptop with the same specs are $699.

Why is this frustrating you ask? Why don't you just buy the $599 laptop, wipe it and put Ubuntu on it you say?

Well, I can easily purchase the $599 laptop, wipe Windows off and put Ubuntu on but there are two problems with that:

1) I don't get Dell's support for Ubuntu Linux
2) Dell doesn't see what I do with my PC after I purchase it, thus, they don't know that they actually sold an Ubuntu laptop. This means that it is one more Windows laptop sold over a Ubuntu laptop. Why is this important?

Well, apparently a few weeks after supporting Ubuntu, Dell sold 40,000 Ubuntu-based laptops. It is finally my turn to purchase one, but I want to be added to that count so that Dell knows I'm buying an Ubuntu-based laptop. Why is this important?

I want Dell to continue selling Ubuntu-based laptops, so I think it would be in the Linux communities and Dell's best interest to offer the same deals on Ubuntu laptops as Windows laptops.

I don't want Windows Vista and I don't want you to think I want Windows Vista. I want Ubuntu, but I want to pay the same price as the other guys. 8 Comments »

-40

Change you logo to a symbol of some type

Advertising and Marketing, Dell submitted by badblood Jun 24

Because the Dell logo is made up by the word 'Dell' it is difficult to translate or be recognized by non-Latin-alphabet reading people. Also it is difficult to keep it the right way up on laptop computer lids.

So how about Dell take a leap and develop a logo that is a symbol, rather than a word. A symbol that can be identified by anyone, in any language, and no matter which way your computer lid is pointing?

How about it...... 11 Comments »

670

"Dell E" Find a new name for your new computer...

Advertising and Marketing submitted by badblood Jun 13

Dell's upcoming netbook ultaramobile thing is apparently going to be called the 'Dell E' which sounds like Deli, where you can buy milk, bread and other nice things.

Please think of another name. Have a naming competition on Ideastorm.

I vote for the Dell Lite as in delight!



'Delle" in german means "dent" 35 Comments »

180

Advertise your Linux boxes as "Green"

Advertising and Marketing, Environment, Linux submitted by jmxz Jun 9

Network World has an interesting article here

" tests show that Red Hat Linux pulls as much as 12% less power than Windows 2008 on identical hardware"


With all the media excitement surrounding Green and Environmental issues, you could advertise how Green Dell is even in it's software selections.

If Dell ships 50_000_000 computers per year, and these computers live an average of 4 years each , and each computer uses 100W, it seems Dell could save the world

50_000_000 computers *
4 years each * 365 days/year * 24 hours/day *
100 Watts / computer *
0.12 (percent savings using Red Hat)
== 21024000000000 Watts

which is a number too big for me to count. Is that 21 Tera-watt-hours? Even if my math's off by 10000 Dell could save many giga-watt-hours. And that's only one year's production. 3 Comments »

260

Explain why http://www.dell.com/open now gets me to Windows stuff, but not Linux stuff.

Advertising and Marketing, Linux, Operating Systems submitted by jmxz Jun 5

A while ago, Dell wrote "Dell will offer...systems with Ubuntu...available at www.dell.com/open". But when I got to http://www.dell.com/open today, I see "Dell recommends Windows Vista Business", links to a bunch of your pages selling Windows systems, and "We're Sorry".

Please put it back, or announce where it moved to, or explain why it went away. 22 Comments »

-290

Get rid of the Alienhead for alienware

Advertising and Marketing submitted by knci Jun 1

Replace the alienhead with the dell logo. 10 Comments »

120

Dell Coupons

Advertising and Marketing submitted by bbr May 30

There are a number of sites that can inform us about dell's special coupons.

But why are the US, UK, EU coupons different?

Wouldn't it make sense to have similar actions running at the same time?
Take this site for example : http://www.dmxdimension.com/

Where to dell coupons come from? Folders, a specific site, dell support, forums, or hmm?

I doubt dell will post them on their own site as that would reduce profits. Comment »

40

Sell a laptop, sell a shirt for a contest with increased sales for Dell

Advertising and Marketing, Sales Strategies, Laptops submitted by sugarbear May 28

Natalie has a post on digital life: your blog about online social interaction through fashion. She shows a laptop and a T-Shirt that matches it closely. Her thought is about hidden messages in the T-shirt pattern. Dell could sell these T-Shirts for a nominal fee over the actual cost to go with a laptop. One shirt could have the hidden message embedded in it to win a laptop from Dell. Other shirts could have percentages off or free products. Buy a laptop and a shirt together to see what you get. 4 Comments »

460

Stop Being A Microsoft Poodle!

Advertising and Marketing, Dell Web Site, Sales Strategies submitted by aikiwolfie May 26

Stop being a Microsoft poodle and start featuring some of the other products Dell carries on it's web site more prominently. I'm not just talking about Linux here. I'm also talking about all of the other great products Dell carries from other manufacturers like Belkin and Logitech.

Unfortunately however as soon as we get anywhere on Dell.com it's all "Dell Recommends Windows Vista". I find this very off putting and it ruins the whole experience of shopping on-line. I don't want to be constantly bombarded with Microsoft adds.

Making the shopping experience more pleasant for consumers helps to simplify their IT experiences by removing stress, which reduces confusion, which leads to better purchasing decisions, which results in happy customers, which generates awesome word of mouth advertising, which brings in bundles of cash for Dell and huge dividends for your shareholders! 4 Comments »

240

Remove any reference to Vista from the "Still looking for Windows XP?" page

Advertising and Marketing, Dell Web Site, Operating Systems submitted by drewness May 21

When the "still looking for Windows XP?" link on Dell.com is clicked, one is subjected to an obvious pitch for Vista. Get rid of any reference to Vista from this page! It's a no-brainer! 1 Comment »

140

Monitors with flash memory reader

Advertising and Marketing, Monitors and Displays submitted by guindog May 18

Read a document in electronic format is everybody's day, but read a manual, one or two other web pages offline, a. PDF or a simple text file represents us use a PC (hardware and software) in the form complete. By that I mean that in addition to the tangible resources to which we must resort to establish the enabling environment for reading the document, we must add the time factor (waiting) they need so that they begin or charged. Not the least energy consumption.

But think about this; whether to read these documents the only thing that is used is the computer monitor and a soft that the interpreter ... is really necessary to use the rest of the hardware?

It would be extremely interesting that monitors have multiport reading of flash memory (pendrives, SD, microSD, MMC, Memory Stick, etc.) and a firmware to interpret the standard formats for electronic documents TXT, PDF, ODF, OOXML and HTML, and that they can be navigable by a small additional circular button (for example), as mobile phones have today.

Thank you once again .-

- - Texto en español - -

Monitores con lector de memorias Flash

Leer un documento en formato electrónico es cosa de todos los días, pero leer un manual, alguna que otra paginas web fuera de línea, un .PDF o un simple archivo de texto plano nos representa utilizar un equipo PC (hardware y software) en forma completa. Con esto quiero decir que, además de los recursos tangibles a los que debemos recurrir para establecer el medio propicio para la lectura del documento, debemos sumarle el factor tiempo (de espera) que necesitan para que estos se inicien o carguen. Ni hablar del consumo energético.

Ahora bien, pensemos en esto; si para leer estos mismos documentos lo único que se utiliza es el monitor del PC y un soft que lo interprete... es realmente necesario utilizar el resto del hardware?

Sería sumamente interesante que los monitores cuenten con multipuertos de lectura de memorias flash (pendrives, SD, microSD, MMC, Memory Stick, etc) y un firmware que interprete los formatos estándares de documentos electrónicos TXT, PDF, ODF, OOXML y HTML, y que éstos puedan ser navegables por medio de un pequeño botón circular adicional (a modo de ejemplo), tal como cuentan hoy los teléfonos celulares.

Gracias una vez más.- 4 Comments »

230

Don't make us wait for inspiron 1535 details

Advertising and Marketing submitted by shrndegruv May 13

engadget and others reported that the inspiron lineup is about to receive some newer models. Don't make us wait!! Release the specs now so we know what is coming soon. 12 Comments »

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